I have an eCommerce shop selling exotic house plants (Think your Home Depot or Ikea garden center, but with tropical plants from SE Asia).
Two YouTubers did an unboxing for my store. My initial intent was just to get somebody to "demo" our product by unboxing it. I didn't have a discount code or CTA. The videos did generate sales as customers told me "hey I saw the video and came to your shop".
Either way, this was a couple of months ago. I want to sponsor YouTubers and do this again on a monthly basis.
I'm not sure how to leverage this platform though. Do I just keep asking them to do unboxing videos as we have new products every month?
Not really sure how to leverage it.