So I'm in high ticket apparel/accessories (for men and women) but I am having a hard time figuring out how I want to take pictures for my brand. AOV is $500, and so I really want to come off as a luxury brand to charge premium prices.
However, when it comes to product photographers "okay tell us exactly what you want" I am completely lost. I don't know exactly what I want, I just have a very vague idea of what other brands I'd like to emulate.
Does anyone have any advice on how to figure this out? I'm interested in getting models to work with my brand for product photography but I get into analysis paralysis on who to choose. Blonde, brunette, Latinx, African American, Asian?