Your customer behaviour data tells a story.
The further you read into that story, the more interesting it becomes and the better you will understand the plot.
One chapter every eCommerce store should read is Regression Analysis.
It shares the story of 2 seemingly independent variables and how they were pulled together over time in a torrid love affair that could no longer be statistically denied.
These stories are always full of suspense and often come with crazy plot twists were you discover that correlation isn't necessarily always causation at the end.
But none the less, they are fascinating and give you incredible inspiration to experiment with different hypothesis of "what could be" (kinda like DaVinci Code where you’re on the edge of your seat at the end of every chapter)
Here's one story I was hooked on reading last night…
A plot full of ups-and-downs in which these seemingly independent variables are found intertwined after plotting them out together through regression analysis!So if you haven’t read your chapter on Regression Analysis… You should.
You can never guess what love story will happen next!