My conversions are much poorer on my standalone site vs. Etsy. Any insight into what I might be able to tweak?

My website is

I know that Etsy will always have better conversions due to customer comfort on the platform, but I can't help but feel like I'm doing something wrong with my website. Any feedback or tips to drive more traffic would be SO appreciated as it's been a slow few months for my business. Thanks!

submitted by /u/Electrical_Tomato
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