Is it a good idea to narrow down your niche?

I currently have a jewelry store. I started a my first Google Ads campaign around a week ago. No sales for the moment, but the CPC is getting cheaper and cheaper.

My sources are in China, and this is an issue for many reasons. However, I was contacted by a wholesale jewelry store based in the US, and I'm considering to change my sources, as well as my products.

At the moment I sell any kind of jewelry, and this makes it harder to stand out. My US supplier has a wide array of diamond earrings, and I was thinking of narrowing down my niche to this product. I would only sell diamond earrings.

Do you think this is a good idea?

submitted by /u/melon_crust
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