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How to scale FB Ads taking iOS 14 into account

Hey guys,

Wanted to ask a quick question. Normally if I asked 2 years ago how to scale an ecom store people would suggest tracking conversions and afterwards creating a lookalike audience. However, the game has changed. Considering I'm just getting started (creating my own private label for the shoe industry), how would you go about getting your first sales and scaling?

I've thought about influencer marketing & taking advantage of Tik Tok but it would also be nice to get your guy's input. Thanks for reading

submitted by /u/afartwithnoname
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