Ever since the iOS14 update, I’m reading that most of the previously successful campaigns on Facebook Ads are performing much worse.
I’m planning to launch my brand in a few weeks but haven’t really decided which marketing platform I should use.
My first testings were as follows: 200$ FB Ads (post iOS14 update) and needless to say, it didn’t perform well. 80$ on google ads but also didn’t get any conversions.
Since the last testing, I’ve been gathering information about different platforms including reddit ads, pinterest ads, even thought of display ads.
What would you recommend for a startup?
PS: My niche is the “dogs and cats” niche.
Thank you for your feedback and time!