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What am I doing wrong? is my website faulty?

I’ve been developing a project to sell sauces and other condiments and I’ve been make black garlic which on other platforms like eBay it’s selling really well but on my own website I have had zero sales and it’s been live for a year, I get traffic but no sales so clearly somethings wrong with the website.

I had a friend test out the sales process and it worked for them so I can’t figure it out as I know the product has a demand.

Any suggestions would be appreciated, I just need more eyes glancing at it and telling me their truthful opinions so I can change it.

www.IslandHeatSauces.co.uk

Thank you.

submitted by /u/djcorbetto
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