Hey all. I've launched my store (https://genesisbeardgrowth.com), it's been up officially for around 2 weeks now and I started my FB ads almost a week ago. Here are my stats
- 16,000 impressions
- CPM £5.03
- CTR 6.2%
- Cost per landing page view £0.10
- 816 landing page views
- Video average play time 11seconds (ad is 25 seconds long)
I got 2 ATC's and 1 Checkout initiated. I figured I should have atleast one sale by now (or atleast more ATC's etc) and for the life of me I can't figure out why I haven't. This isn't just some dropshipping store, I've created a brand, bulk ordered the products, and have put effort into my packaging, my socials, and the experience. In fact the only sale I got was over Instagram. My main competitor (Coppenhagen Grooming) is successful and has the same product but at a price which is almost double.
I don't mind slow and steady growth, however, this doesn't seem typical. Please review, I will really value your insight.