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One multilingual shop or multiple shop for different counties?

Hey!

We are expanding to other countries and are not sure if it’s better to just create separate shops for each country or just use one shop for all of them but add multiple languages.

We don’t know what we don’t know, so it would be nice to hear stories from those of you who have had experience with expanding and to hear about pros and cons of each option.

We are using shopify.

submitted by /u/wearingpajamas
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