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What is preventing you from using livestreams as a sales channel?

Hi there,

I've seen a few brands use Facebook Lives very effectively and I'm now wondering what is preventing more e-commerce brands from using them as a way to generate more organic sales?

Is it: lack of a livestream host, lack of a community (i.e. no big social media following), disbelief that it works, not knowing where to start, or something else?

submitted by /u/valentwinka
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