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Are you losing $200k on shipping?

We have a client who's charging $5.95 for Priority shipping which costs ~$9.80 which means they are losing ~$4 per package. By switching to $5.95 for First Class and $9.95 for Priority, they would add ~$200k in profit back into the business.

This makes me wonder (a) how many people are making a similar mistake and (b) what are the best practices when it comes to how much to charge for eCommerce shipping.

Does anyone have any good resources, articles, videos, etc., on best practices for eCommerce shipping and how to make sure you don't lose $200k in profit?

submitted by /u/josephwesley
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