Wanting advice and thoughts on running regular promotions

Hey all,

I run a kidswear ecomm store that's doing quite well, however I obviously notice a way larger volume whenevr we run a promotion (which we try not to do too often).

I'm thinking about running a regular, say 'monthly' promo that's something different every month. Some examples could include:

– Buy x get x free

-Buy x get x % off

-x% off storewide

– Spin to win (which we already implement and is an amazing lead magnet) but with very high discounts to give away.

The thinking behind this is that we would be standing out against similar competitors in our country, and regularly incentivise customers to increase their AOV, and convert new customers at a higher rate.

I'm wanting opinions on whether this would 'cheapen' the brand, or prime customers to buying only on promo with our brand.


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