𝐖𝐡𝐚𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐚𝐧 𝐚𝐧 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐬𝐭𝐨𝐫𝐞 𝐜𝐫𝐞𝐚𝐭𝐞?
E-commerce stores must focus on macro content to expand and grow their audience.
They cannot just speak about the product and produce content about their product.
If that is done, then a boundary is reached beyond which the content deteriorates in quality and appears to be towards more of selling.
Instead one must focus on creating and distributing content that is macro in nature.
Now the word macro here means to focus on the industry (sometimes even parent industry) when creating content.
That way the quality of content is fresh and rich in value.
So, here are a few types one can create content on
➡ Understanding customer problems (though your product does not solve them) you can provide solutions or direct them to a solution.
➡ Educating on how to use the product and maximize its lifetime
➡ Educating about what ingredients go in the product and why is it
➡ About how the industry has evolved
➡ About how the industry will be
➡ Celebrating few victories of the team on social media to build employee loyalty
➡ Collecting information on frequent questions from the support team and then answering them in stories
➡ Present trends in the industry
What unique content are you producing for your brand?