The way we buy will undoubtedly alter as the world is driven inside in 2020. We no longer shopped online for only token, premium, hard-to-find products; instead, we shopped online for our fundamental daily essentials for the sake of safety.
We've included four tips from an e-commerce marketing agency to help you comprehend this new online behavior, trends, and habits.
1. Maintaining Simplicity
Mobile phones and smartphones have unquestionably improved the way we shop online, making it less complicated and perhaps too simple.
You can get anything you want at the touch of a button, and firms that can provide a flawless shopping experience will almost certainly keep your business.
Brands are continuing to develop a more seamless mobile experience as well as fully optimize their mobile content as time goes on. You no longer need to be in-person to see what you're buying thanks to new AI technologies.
2. Social Media's Undeniable "Power"
It is indisputable that social media has irrevocably altered the way we live our lives. Furthermore, it has altered our shopping habits. The number of people who purchase on social media is steadily expanding.
The introduction of specific purchasing functions to social media platforms, such as the "Buy" button on Facebook and Instagram Checkout, has shown how to capitalize on this. In the ever-changing eCommerce scene, social media plays a vital role.
3. Be environmentally conscious
The younger generations are more concerned about the environment than ever before and with good reason. Poor environmental records influence nearly four out of ten internet customers' shopping decisions.
If you want to be successful online, make sure your business operations are not only environmentally friendly but also sustainable and ethical.
4. A desire to patronize small businesses
Due to the COVID pandemic, more and more individuals are looking to shop with independently managed businesses, in addition to wanting to support sustainable and environmentally friendly brands.
Small independent companies were badly harmed as a result of COVID's effects and a full-scale nationwide lockdown. To mitigate the effects, more than a third (37%) of consumers who buy with independent firms claim they are doing so today more than they were before COVID-19.