With regards to content marketing, have you ever gated your content behind a paywall (including site membership and subscription)? How did it go?

With regards to content marketing, have you ever gated your content behind a paywall (including site membership and subscription)? How did it go?

Was the paywall a hard or soft paywall?

What was the reasoning for your decision?

If you didn't decide to gate your content, what was the reasoning for your decision? How did it go?