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Key Factors When Selecting and Setting Up an E-Commerce Platform

One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services, because it's not just a store — it's a place to connect with customers and create a sense of the brand. We spoke with several e-commerce experts to get their take on how retailers can choose and customize platforms to get the right fit between product, culture, and customer.

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