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most redesigns hurt conversions

Most redesigns hurt conversions because they're based on how a website looks in a Figma file instead of how it actually performs in the real world.

Next time you're thinking about "updating your website" remember…

Your opinion doesn't matter.
Your customers' opinion does.
Test your designs before rolling them out site-wide.
Let your customers tell you what they want.

submitted by /u/sinafak
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