Idea: would you pay more for an appliance if it included a warranty?
Just looking for some feedback or validation for this idea.
The biggest issue with modern white goods and appliances is warranty concerns and breakdowns. What if an online retailer included say 5 years of breakdown cover with free replacement and factored it into the price but still made it cheaper than if you took a warranty out separately? So an extra $/£30? Would you be more inclined to buy the appliance than if it just included the standard 12 months from a traditional retailer?
Good or stupid idea for an ecommerce business?