Amazon Prime Day – What makes prime day a huge success!?

I'm sure everyone's pumped about the Amazon Prime Day happening today & tomorrow!

(Relevant to Indians)

so, what makes prime day a sales success ??

– Leveraging the pent-up demand (strategic timing to initiate sales)- Specific product categories to ensure higher & consistent returns on sale. Apparels give more returns than gadgets.- Provide more discounts on EMI with their partner banks – than full payment purchases to incentivize consumers & keep partners happy. – Inducing FOMO with social media & meme marketing- Effective SEO & display ads & loyalty programs- All of this helps them clear their inventory which is important to their sellers to restock new supplies & kickstart a new season.

Why target specifics when the masses are up for grabs!

submitted by /u/Itscharann
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