I'm sure everyone's pumped about the Amazon Prime Day happening today & tomorrow!
(Relevant to Indians)
so, what makes prime day a sales success ??
– Leveraging the pent-up demand (strategic timing to initiate sales)- Specific product categories to ensure higher & consistent returns on sale. Apparels give more returns than gadgets.- Provide more discounts on EMI with their partner banks – than full payment purchases to incentivize consumers & keep partners happy. – Inducing FOMO with social media & meme marketing- Effective SEO & display ads & loyalty programs- All of this helps them clear their inventory which is important to their sellers to restock new supplies & kickstart a new season.
Why target specifics when the masses are up for grabs!