Marketing through content creators and influencers

I am just curious about anyone's experience marketing by contacting a content creator and working out a brand integration deal.

What was the experience like?

Was it hard to get ahold of them? Did you use some sort of "middle man" website or agency?

Were they skeptical of you if you were a small/unknown business?

How much did it cost?

Did they deliver what you expected in terms of views on the video/post they made for your brand?

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