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SMS or Messenger Marketing?

Hey guys,

I run a kidswear ecomm brand, and we are currently tossing up between primarily capturing SMS or Messenger subs. I know there is huge potential for both, but I also know that you can't capture both at scale.

Target market is mostly women between 25-45.

Seeking opinions, or advice from anyone who has experience using either, or who has had to make the decision. What would you do?

Thanks in advance!

submitted by /u/galsjustwannahavefun
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