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I’m about to start advertising online – my first paid marketing. What mistakes will I make?

It's time to take the plunge into paid advertising and my budget is small so I can't afford too many mistakes. I'm beginning with reddit as a lot of my audience is here then facebook/insta.

I'm a complete novice with this. Any help with things to look out for, tips, advice, YouTubers to watch, blogs to read I'd really appreciate. TIA

submitted by /u/damolux
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