Facebook ads with product hover special effects

How do you make them? You know, those ads that show multiple products, when you hover the product picture changes or shows a shine effect, and clicking each product lands you on its landing page.

I found out how to hook up Shopify with Facebook to create dynamic retargeting based on product sets, but how do you add all that hover and special effects? What are they called?

Any tools/ books / articles around this would be helpful.. thanks!

submitted by /u/sambarguy
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