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Best place to sell/market?

So my wife started up her own small e-commerce website for some handcrafted jewelry. She didn't really build up a following before starting this whole thing. She's used mostly FB and Instagram ads for marketing but so far it has been a pretty awful experience. I know that these things can take time. My question is how or where would be the best marketing strategy? She has her own website but should we be on shopify or similar sites?

https://ded-af.com/

submitted by /u/darylm8117
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