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Random increase in seo traffic which convert – cant find root cause?

Hi guys, ive had a random influx of purchases with no root cause on my ecommerce website. Squarespace roots them back to google search but I don't have any more data than that – what is the best way to find the root cause of this business? I do not do ads and nothing has changed besides a few rewordings in meta tags, page names etc.

submitted by /u/HoneyDripzzz
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