I have never had social icons on my e-commerce site but have been researching it lately. Most big brands have them so then you wonder why not… I want to hear from you if you're using them or not and why? It seems like it would help your brand presence by looking more legit but also takes people off your site. Some research shows that they barely get clicked on either. I know it's should definitely have social pages but not to sold on the icons.
Maybe it's best to put them on the contact form, email template, and newsletters. But not the footer?