Ad prices are rising. Here’s by how much

Facebook, Google, Snapchat and Amazon reported record earnings this last week.

Why they making more money? Two things; more advertisers and a rising ad cost.

Amazon: There has been a 20% increase in CPM between the first and second quarter of this year. Average CPM rose from $3.60 in February to $8.60 in May and June.

Here’s the average increase for each platform between July 2020 and July 2021;

Facebook: 89% increase. The average CPM was $11. Google: Up by 108%. Snap: 64% increase. TikTok: 92% increase. YouTube: Up by 108%.

What we can do about this: Keep our game sharp by improving your creatives, targeting, and staying up to date on new ad platform features.

Good luck!

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