Driving traffic to a new site with no inventory

I am in the process of putting together an ecommerce site that has to do with food. I am trying to assess a good strategy on how to build traffic and an email list without having to first buy any products.

  1. My first thought is to create a youtube channel with recipes and funnel traffic that way. Have a quick signup on the landing page and say I'm coming soon. When I have x amount of email then move forward.

  2. List products but say they are out of stock. I'm less keen to want to do this strategy. First impression is everything.

  3. Start a blog and like 1. Funnel traffic that way.

Any thoughts on my points or any suggestions?

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