I am in the process of putting together an ecommerce site that has to do with food. I am trying to assess a good strategy on how to build traffic and an email list without having to first buy any products.
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My first thought is to create a youtube channel with recipes and funnel traffic that way. Have a quick signup on the landing page and say I'm coming soon. When I have x amount of email then move forward.
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List products but say they are out of stock. I'm less keen to want to do this strategy. First impression is everything.
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Start a blog and like 1. Funnel traffic that way.
Any thoughts on my points or any suggestions?
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