Why don’t businesses send mail to their customers anymore?

I'm curious why so many e-commerce stores/brands and businesses no longer send direct mail (i.e. gift vouchers, letters, cards etc) to their customers?

If you have a database of customers with their home addresses, why not strengthen and differentiate your brand by sending them mail once in awhile to stay relevant?

Context: I'm doing research on different marketing channels and their efficacy.

submitted by /u/bigpappabelly
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