Things to consider when determining product price range?

What are some of the costs to consider that aren't as common sense (manufacturing cost, platform costs, etc.) when determining whether a product is viable or not?

Saw a great comment the other day around rising CPA costs making lower value items a more difficult market and while paid advertising isn't the be all end all, it's something I didn't think about too much and is something that I should definitely be thinking through and building into margin but wouldn't have considered had I not seen it here so would love to hear any others that y'all have encountered!

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