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0.20% Conversion Rate (YTD)… would love some feedback on my website!

Hi everyone, would love to receive some feedback on my website as my conversion rate is honestly quite demoralizing. I am adamant that the product isn’t the issue as sales that do convert receive glowing reviews, and many customers become repeat customers… I truly know how to make high quality garments and provide excellent customer service, my issue is converting new customers who haven’t gotten a chance to try our product.

I’ve been working on the website steadily for the past 6 months, implementing some e-commerce best practices, and cleaning up things (ex. product pages was my first focus), but I haven’t seen any improvement.

Would love to hear your thoughts!

Website: https://asprovski.com/

For added context, here’s our Instagram (which accounts for a significant # of sales + traffic): https://instagram.com/asprovski.co

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