My name is Bô-Soleil and I own an email marketing agency and here's what I noticed.
It's crazy there are so many revenue losses. We've gone to 300 stores, signed up to their newsletter, added products to our cart, and waited a month.
87% haven't automated emails – By simply adding a welcome series, browse abandonment, and cart abandonment. You should get about a 1.2x increase in your revenue.
75% of you don't collect well emails – Do you guys know emails is still the #1 channel in terms of ROI?
63% of you didn't send us emails for more than 1 month – Sending campaigns is one of the best ways to get your clients aware of what you do. You get about a 15-25% open rate compared to FB's reach of 2% on average.
Now you might think you're too small or that doesn't apply to you but you're wrong. You usually get <1$ per recipient per campaign and email marketing should account for about 18-43% of your business revenue!