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Other types of marketing besides PPC?

I was wondering if anyone has experience with other, more unique marketing strategies besides PPC (I.E. Facebook/Instagram ads, Google ads, Bing ads, Etc)

I started up some ads with help from a marketing manager I hired but it's a pretty slow start. I'm I have a handmade skincare store (made in house), and am mainly looking for some other marketing strategies that might have a slightly lower cost of entry, as well as slightly less competition. Got any ideas for some lesser known marketing tactics?

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