I'm developing a kind of social network for companies and loyal customers. All customers' discounts, coupons, offers, bonuses, points, etc in one app. It should help companies to retain customers.
But, I'm a newbie in sales. So, I want to look at it from your point of view. Do you have any reward program, maybe you offer coupons, or just make a hot sale on Fridays? What kind of business is it? How does it help to retain customers?
Also, let's discuss reward programs at all. I will be grateful for any thoughts and opinions.