Tips or suggestions for improving traffic and sales on WooCommerce mascara site

I recently started doing maintenance and general upkeep on a WooCommerce site for a client. Plugin updates, backups, etc.

She sells mascara on the site. The site had fairly steady sales throughout 2020. Nothing crazy, but enough to pay for hosting and maintenance. Probably 2-10 sales a month.

Around the end of 2020, sales plummeted. This year there has only been 5 sales total.

I don't think anything significant has changed on the site.

Google Analytics shows a small amount of consistent traffic ( 1-15 users per day ) with large spikes for 1-2 days about once a month.

From what I can tell, her traffic is all from social media posts.

Any tips or suggestions to improve sales and traffic would be awesome. Thanks

submitted by /u/sameyeamknot
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