How an Eco-Friendly Laundry Brand Eliminated Big Retail From Their Business Model

Founder of Dropps, Jonathan Propper

Jonathan Propper built Dropps over the last three decades with the resolve to create a better laundry detergent for both people and the planet. From selling in brick and mortar clothing shops to leveraging TikTok for customer education, Jonathan shares what he’s learned about how to scale, market, and develop a product that sells.


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