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Ecommerce fail

So I tried out an ecommerce store for a couple of months and have had no luck at all. I tried out a bunch of different products drop shipping in the niche and popular markets with a couple sales a week. I was preparing to make my own brand when I got some sales to know whether people wanted products like this. I did market it with some ads but I ain't sure in what I'm doing wrong. Should I really focus hard in one specific category or idea. Should my store name be centred around this idea or product? Any advice?

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