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What problems do e-commerce companies face when managing paid digital advertising?

I have worked in paid digital media analytics for the last six years, but have limited experience in e-comm.

What are the most painful problems facing e-comm advertisers?

I can suggest a couple hypotheses:

-Confidently attributing revenue to ad platforms

-Balancing performance and scale (or knowing when to add budget, and how much)

-Getting platform metrics like spend and clicks synced with performance metrics like purchases and revenue (via UTMs?)

Does any of that resonate? What else am I not thinking about?

submitted by /u/No_Average_2414
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