I have worked in paid digital media analytics for the last six years, but have limited experience in e-comm.
What are the most painful problems facing e-comm advertisers?
I can suggest a couple hypotheses:
-Confidently attributing revenue to ad platforms
-Balancing performance and scale (or knowing when to add budget, and how much)
-Getting platform metrics like spend and clicks synced with performance metrics like purchases and revenue (via UTMs?)
Does any of that resonate? What else am I not thinking about?