I am the founder of a female apparel clothing brand, I have been doing my research and have found that brand TikTok accounts that have a face for there brand have higher engagement. This is because trust is created between the face of the brand and the customer. They buy from your brand because they like you and they like the content you make.
The one issue that I see is that I am a male running a female apparel clothing brand.
Do you think it will give me a edge if a guy is the face of a female clothing brand?