Bouygues Telecom Gains a 360-Degree Overview of Customers and Improves Offer Acceptance Rates

With more than 10 million mobile customers and 500,000 landline customers, the mission of Bouygues Telecom is to become the premier mobile, landline, television, and internet brand in France, by focusing on customer acquisition, advice, service, and support. Project challenges included: Leverage eve…

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