B2B and B2C Commerce Are Alike, but a Little Different

B2C experiences have set expectations for B2B. Every B2B buyer is a consumer at home and brings the same expectations to a website selling electronic components, aftermarket parts, or MRO products. Forrester once referred to these rich consumer-based capabilities that help B2B customers do their job…

Leave a Reply

Your email address will not be published. Required fields are marked *