Categories
Uncategorized

The Journey to Customer Data Best Practices

By Sanjeev Kumar, Global Head, Oracle CRM/CX at Tata Consultancy Services Everybody talks about getting a “360-degree view” of the customer, but the fact remains that most businesses today struggle to get even a fraction of that view. This inability to unlock the full potential of data deters many b…

Leave a Reply

Your email address will not be published. Required fields are marked *