Categories
Uncategorized

Case Study: Swedish Rail Operator SJ Increases Revenue and Customer Satisfaction Using CRM

What do you do when faced with looming competition due to industry deregulation and an uncertain economy? You focus on the customer…which is exactly what Swedish rail operator SJ did to substantially increase revenue per customer through personalized customer experiences. Like many businesses, SJ …

Leave a Reply

Your email address will not be published. Required fields are marked *