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Wrong weight listed in mail shot and customers are complaining

The company I work for sent out a mail shot for an offer, but one of the items was listed on the email at a weight which is 5x the correct weight. Customers have started to receive orders with the correctly weighted item and are complaining saying it was advertised at x weight.

The mistake was very obvious, and the correct weight was still listed on the website, which the customer would likely have still seen multiple times before purchasing. So, what’s the best course of action to take? Not sure whether we ‘legally’ need to fulfil the incorrect weight, or whether we could refund the item (it costs about £6.00). Any advice would be appreciated 🙂

submitted by /u/Ludenz-
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