Chew On This: How This Functional Gum Maker Crushed Its Crowdfunding Goals With Reddit

Kent Yoshimura and Ryan Chen, founders of Neuro

Kent Yoshimura and Ryan Chen met in university and bonded over their shared busy and active lifestyle of balancing athletics with academia. Kent and Ryan wanted to create wellness products they could not find in the market and put their degrees in neuroscience, chemistry, and economics to use to launch Neuro. After their first Neuro gum product for energy and focus surpassed its crowdfunding goal in just three days, the duo went on to sell over 12 million pieces. In this episode of Shopify Masters, Kent and Ryan share how they used Reddit to crush their crowdfunding goals and how they are able to achieve a repeat purchase rate of more than 30%.


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