Seeking site reviews and advice to increase conversions

In a nutshell- Went to take out the trash mid summer and was disgusted by the smell of my garbage bin.

My business partner and I came up with the idea for an automatic outdoor garbage bin deodorizer.

2 yrs later after market research, testing, r&d, prototyping, tooling etc we finally have a market ready product and just launched our e-commerce through Shopify.

We started promoting through FB and Instagram and received tons of clicks, averaging cpc around .20 cents. However almost no conversions. It’s a low cost item so margins are thin and we can’t afford to spend a ton on customer acquisitions.

Would appreciate any advice as to how to actually get some sales.

submitted by /u/Present_Structure_68
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