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E-commerce site with hard to describe product, am I doing it right? Could it be better?

I have been in the e-commerce industry for over 10 years as a developer working on other people's sites. Last year I took the leap and designed our own e-commerce service / site. Unfortunately it is in a hard to explain niche. Posted it last year and got some feedback here, took most of it to heart and re-did the site.

I am wondering now if it is more clear, before I start advertising. Here is the site CalltoTrack

Mainly what I am wondering is

  1. Is the offering clear?

  2. Does it look trustworthy?

  3. Any improvement areas that you can see?

Thanks in advance. The input you all gave last time really helped me see what needed to be done.

submitted by /u/NoMasTacos
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