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Is a single-word domain name worth buying for a product site?

I am looking at starting a site dedicated to a specific type of item and the domain name of that item is for sale, think www.socks.com for example.

Is it worth it to buy the domain, the price is high 5 figures, or just register something close like www.buysocks.com?

How much of an effect on google rankings do single-word domains still have?

submitted by /u/waldobuckle
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