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7 add to carts, 4 initiate checkouts, 0 purchases – need help in determining why? (Shopify Store)

Context:

Outbound clicks Adds to cart Checkouts initiated Purchases
89 7 4 0

Not sure what I'm doing wrong, how to diagnose/resolve. I have a signup pop up with coupon code, 3 people submitted to get the discount I'm advertising ($15 off)

Would appreciate any guidance! I'm a semi-beginner, but hit me hard with the critique

submitted by /u/eskideji
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